The Philips case: Creating Support Videos at scale
- Presentation
- User Experience
- 08. November
- 15:05 - 15:50 PM (CET)
- C7.3
- finished Presentation Slides
-
CEO & co-founder Wouter Maagdenberg
- TXTOmedia
-
Agnes Vonk-Lub
- Philips Consumer Electronics
Contents
At Philips, one understands the value of customer guidance to optimize the use of its products. Philips cares about the quality of information given all along the customer journey. In recent years, marketing, customer support, and technical documentation teams started to collaborate more closely to achieve a customer-centric approach based on factual product information while upgrading the customer experience using video.
Takeaways
- This is how and where TechComm and Marcom meet.
- How TechComm content is the basis for creating videos.
- Why native speech is key.
- Reuse stimulates consistency all along the customer journey.
- Reuse and consistency save costs.
Prior knowledge
None. It would be nice if the audience understands the concept of structured content, component-based authoring, and topic-based writing, but it is not a must.
Speakers
CEO & co-founder Wouter Maagdenberg
- TXTOmedia
- Show profile
Biography
Agnes Vonk-Lub
- Philips Consumer Electronics
- Show profile
Biography