I’ve been a writer—sales and product marketing, technical, and UX—in very diverse industries. I morphed into tech writing while at a semiconductor design center, moved to cyber intelligence, and now work at an app attribution company.
I love writing and editing most (not all!) types of text but, once I discovered microcopy, sparks flew, and I fell in love. Microcopy is like a puzzle—finding the exact words needed to briefly, yet clearly, guide users through the UI to reach their goal. To say so much, with so little!