Meet the experts
With the combination of a Master’s degree in Sociology and a Master’s degree in Design, Caroline was a bit lost at the beginning of her career. So she just did what she’s always done: She started writing. She did so for brands such as Mercedes-Benz, BMW, and Mini as well as for many government organizations. Today, she leads a team of content strategists and ux writers at Liip, a self-organized digital agency in Zurich. She also lectures at different universities.