Reframing content operations as a means to an end

Workshop
Content Strategy & Information Architecture

Rahel Bailie
- Altuent

We know how much efficiency we can drive through good content operations. However, improving your operating model may not be appreciated as an important enough objective in and of itself. Unless you can show value that matters to management, your operational improvements may fall on deaf ears. It's become important to tie content operations to a larger business objective. Showing how content operations connects to managing product information, and looking at the larger picture of managing corporate knowledge for internal and external users turns an operational conversation into a much more compelling conversation.

Takeaways

Attendees will learn to demonstrate the business value of content operations in specific corporate contexts, make the case to stakeholders with budget, and develop actionable plans to

Prior knowledge

Responsible for managing content production or influencing processes and operating budget.

Speaker

Rahel Bailie

Altuent

Show profile

Biography

Rahel Anne Bailie is the Content Solutions Director at Altuent, an Irish-based agency focusing on structured content, AI content readiness, and user adoption. She is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their operations, taking on increasingly-complex problems in the areas of content strategy, content operations, knowledge management, creative operations, and related areas where she makes order from content chaos.

Rahel Anne Bailie is the Content Solutions Director at Altuent, an Ireland-based agency focusing on elevating knowledge in the enterprise through structured content, AI content readiness, and user adoption. She is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their operations, taking on increasingly-complex problems in the areas of content strategy, content operations, knowledge management, creative operations, and related areas where she makes order from content chaos.

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