Ever fall asleep while reading a document? Or you did read it, but nothing stuck? Especially in jargon-packed documents for experts, it’s difficult to keep readers engaged. But this talk will come to your rescue. From storytelling to active wording, from conversational tone to A/B testing, there are many tricks you can learn to help your readers understand your content faster and remember it longer.
- what storytelling is and how to find your story
- how to adapt your language to your audience
- how to make text more humane
- how to find out what your audience does and doesn’t understand
No expert knowledge required – storytelling is a tool that helps explain complex matters to anybody... which I'll prove in this talk.
During her PhD at the University of St. Gallen, Stephanie got into journalism and digital storytelling. For several years, she conducted research in this field – as into storytelling in 360° or in Virtual Reality – and realized her own projects. After leaving academia, she decided to work as a communication consultant to support others in their work. Today, she works with private and governmental organizations developing their digital communication and is still a lecturer at the University of St. Gallen.