tekom - conferences

Storytelling in Documentation

  • Presentation
  • Content Creation
  • 11. November
  • 13:00 - 13:45 PM (CET)
  • Channel C
  • finished
  • Presentation Slides
  • Dr. Stephanie Grubenmann

    Dr. Stephanie Grubenmann

    • Liip AG


Ever fall asleep while reading a document? Or you did read it, but nothing stuck? Especially in jargon-packed documents for experts, it’s difficult to keep readers engaged. But this talk will come to your rescue. From storytelling to active wording, from conversational tone to A/B testing, there are many tricks you can learn to help your readers understand your content faster and remember it longer.


Learn ...
- what storytelling is and how to find your story
- how to adapt your language to your audience
- how to make text more humane
- how to find out what your audience does and doesn’t understand

Prior knowledge

No expert knowledge required – storytelling is a tool that helps explain complex matters to anybody... which I'll prove in this talk.


Dr. Stephanie Grubenmann

Dr. Stephanie Grubenmann

  • Liip AG
  • Show profile

During her PhD at the University of St. Gallen, Stephanie got into journalism and digital storytelling. For several years, she conducted research in this field – as into storytelling in 360° or in Virtual Reality – and realized her own projects. After leaving academia, she decided to work as a communication consultant to support others in their work. Today, she works with private and governmental organizations developing their digital communication and is still a lecturer at the University of St. Gallen.