2024 Technical Content Benchmark Report: What the data tells us about content performance
- Presentation
- Content Strategy & Information Architecture
- 07. November
- 09:00 - 09:45 AM (CET)
- C4.2
-
Joe Gelb
Contents
The technical content you produce can have a significant impact across a range of different areas of your organization. It's impossible to underestimate the value of good content, whether it's saving support costs or boosting leads and increasing NPS scores. The question is: how do you measure what’s working? How can you evaluate how your team’s work is faring against industry standards?
In the 2024 Technical Content Benchmark Report, we meticulously analyzed the content interactions of over 97.6 million user sessions from 136 countries to provide a detailed overview of the technical content landscape for 2024. In this session, we’ll share unique data-driven insights around the most essential KPIs to track, as well as industry benchmarks for each KPI and tips for improvement.
Takeaways
We'll share a whole range of KPIs and benchmarks that you can use to assess your own content performance. Understand what 'good' looks like in technical content, and leave equipped with the data you need to prove the value of your team's work