A linguist at the intersection of UX and localization: The role you didn't know you needed
- Presentation
- UX & Accessibility
- 11. November
- 11:15 - 12:00 AM (CET)
- Plenum 2
-
Valentina Turra
- Philips
Contents
User experience (UX) and localization are crucial elements in developing an effective global product. Although these functions are deeply interconnected, they typically operate within separate departments of an organization and are often regarded as distinct silos.
This presentation explores the emerging role of a linguist who bridges the gap between UX and localization, thereby facilitating the internationalization of products across various languages and regions, and contributing to a unified user experience worldwide. This specialized role addresses the need for clear, engaging, and culturally appropriate content, which is crucial for global user satisfaction.
By evaluating the stakeholders involved in this role and identifying ways it can enhance current processes and outcomes, this presentation will illustrate how a linguist can influence an organization's approach to UX and localization.
Takeaways
Attendees will learn about the benefits of a dedicated role that bridges UX and localization. They will also gain insights into the stakeholders and the responsibilities associated with this role, based on the speaker's own experience.