Delivering Personalised Product Content When the Rules of Business Change
- Presentation
- Intelligent Delivery of User Information
- 05. November
- 12:30 - 13:15 o'clock (CET)
- Channel D | Online
- finished
- Presentation Slides
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Ms Rahel Bailie
- Content, Seriously
Takeaways
Personalisation is the backbone of content delivery, but what happens when the usual rules about content production change? What if your content consists primarily of AI-driven strings within apps, and a localisation strategy that would make the most experienced practitioner gasp? That's when you have to toss the rules, pull out your theoretical knowledge, and develop new guidelines for a new content reality.
Content
Participants will learn how to produce product content in a complex content environment, delivered by AI algorithms into apps with both personalisation and localisation needs.
Prior knowledge
Participants should understand strategic roles or managerial tactics, and have a basic understanding of what an AI algorithm does.
Speaker
Biography