Delivering Personalised Product Content When the Rules of Business Change

Presentation
Intelligent Delivery of User Information

05. November
12:30 - 13:15 PM (CET)
Channel D

finished

Rahel Bailie
- Altuent

Personalisation is the backbone of content delivery, but what happens when the usual rules about content production change? What if your content consists primarily of AI-driven strings within apps, and a localisation strategy that would make the most experienced practitioner gasp? That's when you have to toss the rules, pull out your theoretical knowledge, and develop new guidelines for a new content reality.

Takeaways

Participants will learn how to produce product content in a complex content environment, delivered by AI algorithms into apps with both personalisation and localisation needs.

Prior knowledge

Participants should understand strategic roles or managerial tactics, and have a basic understanding of what an AI algorithm does.

Speaker

Rahel Bailie

Altuent

Show profile

Biography

Rahel Anne Bailie is the Content Solutions Director at Altuent, an Irish-based agency focusing on structured content, AI content readiness, and user adoption. She is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their operations, taking on increasingly-complex problems in the areas of content strategy, content operations, knowledge management, creative operations, and related areas where she makes order from content chaos.

Rahel Anne Bailie is the Content Solutions Director at Altuent, an Ireland-based agency focusing on elevating knowledge in the enterprise through structured content, AI content readiness, and user adoption. She is well-known in the content industry, with books, awards, and accolades to her name. More importantly, she is passionate about content and has spent over two decades helping companies make sense of their operations, taking on increasingly-complex problems in the areas of content strategy, content operations, knowledge management, creative operations, and related areas where she makes order from content chaos.

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