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tcworld conference 2020 Conference program Detail

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Delivering Personalised Product Content When the Rules of Business Change

  • Presentation
  • Intelligent Delivery of User Information
  • 05. November
  • 12:30 - 13:15 o'clock (CET)
  • Channel D | Online
  • finished
  • Presentation Slides
  • Ms Rahel Bailie

    Ms Rahel Bailie

    • Content, Seriously

Takeaways

Personalisation is the backbone of content delivery, but what happens when the usual rules about content production change? What if your content consists primarily of AI-driven strings within apps, and a localisation strategy that would make the most experienced practitioner gasp? That's when you have to toss the rules, pull out your theoretical knowledge, and develop new guidelines for a new content reality.

Content

Participants will learn how to produce product content in a complex content environment, delivered by AI algorithms into apps with both personalisation and localisation needs. 

Prior knowledge

Participants should understand strategic roles or managerial tactics, and have a basic understanding of what an AI algorithm does.

Speaker

Ms Rahel Bailie

Ms Rahel Bailie

  • Content, Seriously
Biography

Seasoned consultant developing content strategies for efficient and effective content operations. Instructor in Content Strategy Master's Program, and contributor to several other books. Over 30 years of experience in content at multiple levels.

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