Delivering Personalised Product Content When the Rules of Business Change

Presentation
Intelligent Delivery of User Information

05. November
12:30 - 13:15 PM (CET)
Channel D

finished

Rahel Bailie
- ICP

Personalisation is the backbone of content delivery, but what happens when the usual rules about content production change? What if your content consists primarily of AI-driven strings within apps, and a localisation strategy that would make the most experienced practitioner gasp? That's when you have to toss the rules, pull out your theoretical knowledge, and develop new guidelines for a new content reality.

Takeaways

Participants will learn how to produce product content in a complex content environment, delivered by AI algorithms into apps with both personalisation and localisation needs.

Prior knowledge

Participants should understand strategic roles or managerial tactics, and have a basic understanding of what an AI algorithm does.

Speaker

Rahel Bailie

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Biography

Rahel Anne Bailie, a content operations consultant, uses her technical and editorial knowledge to address complex content problems. She develops strategies for efficient creative and content operations, building robust systems for scale, personalisation, and effective content delivery.

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