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From documentation, knowledge, and learning strategies to ONE content strategy

  • Presentation
  • Content Strategy & Information Architecture

  • Vivien Krämer

    • Roche Diagnostics Int. AG

Contents

The design, development, and implementation of an overarching content strategy at Roche Diagnostics. We will present the main elements of this strategy - people, processes, and textual data/linguistic assets - how they were shaped, how they interact, and how the organization benefits from the strategy. We will show how we use different tools (CMS, translation solution, knowledge management platform, authoring support software, knowledge graph) and share content across deliverables. Synergies and efficiency gains during content creation and translation will be described. At the end, examples for content reuse, content governance, and AI use cases will be shared.

Takeaways

How to design, develop, and implement an overarching content strategy that serves user documentation, service information, and learning material considering different tools, target audiences as well as AI use cases. 

Speaker

Vivien Krämer

  • Roche Diagnostics Int. AG
Biography

Vivien Krämer leitet bei der Roche Diagnostics International AG den Bereich Knowledge Strategy & Language Operations. In ihrer Funktion verantwortet sie die Themen Content Strategy, Wissensmanagement, Informationsarchitektur sowie Mehrsprachigkeit, Terminologie und Wissensgraphen, (maschinelle) Übersetzung, Sprachqualität. Sie hat einen Master in Fachübersetzen der Université de Genève und einen Master in Digital Transformation der Zürcher Hochschule für Angewandte Wissenschaften.

Vivien Krämer is leading the Knowledge Strategy & Language Operations department at Roche Diagnostics International Ltd. In her role, she is responsible for content strategy, knowledge management, information architecture, terminology and knowledge graphs, (machine) translation and localization, linguistic quality management. She holds a Master degree in Specialized Translation from the Université de Genève and a Master in Digital Transformation from the Zurich University of Applied Sciences.

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