One size fits no one
- Workshop
- Content Creation
- 06. November
- 09:00 - 10:45 AM (CET)
- C4.1
-
Ms. DAWN MARIE STEVENS
- Comtech Services
Contents
To improve the customer experience through our content, we must fully understand who our customer is and what it is they need and expect. Often, however, technical communicators are forced into a "one size fits all" approach to content. We appeal to the unknown masses, attempting to meet the needs of any person of any experience in any context, but in reality leaving it up to the individual to find their specific needle in our haystack of information. We must face the fact that one size fits no one.
With that acceptance, however, comes the question: how then do we adapt to the customer, rather than making the customer adapt to us? What parts of audience profiling really affect our approach? How do we gather that information? How can we accommodate different audience profiles without breaking the bank? What is the impact of leaving someone out of the equation?
This workshop explores these questions through a variety of interactive exercises using Legos and the other participants to identify user analysis techniques that get to the critical, and addressable, audience differentiators and subsequent approaches to structure our content accordingly.
Takeaways
- You cannot be everything to everybody. You must choose who to address. Who you target affects:
- The content you choose
- The way you structure the content
- The terminology you use
- When addressing multiple audiences:
- Isolate
- Bridge with reuse
Prior knowledge
None