Predictive Processing: A Cognitive Approach to Usability and Content Creation in the Age of AI
- Presentation
- UX & Accessibility
- 11. November
- 09:00 - 09:45 AM (CET)
- Plenum 2
-
Prof. Dr. Kirk St.Amant
- Louisiana Tech University
Contents
Our interactions with technologies -- from texts to interfaces -- are guided by psychological processes affecting how we process, understand, and use content. The better technical communicators understand such psychological processes, the better they can create usable content for different products including websites, apps, infographics, and other media. Such understanding can also help technical communicators address the use of AI in content creation and design practices. This presentation introduces attendees to the psychology of predictive processing -- or how the brain anticipates usability and evaluates usable design. The presenter will also discuss methods for applying psychological concepts of predictive processing to create usable content and how the application of predictive processing helps understand the limitations of AI in content creation. The presenter will also discuss how technical communicators can use an understanding of these psychological processes to assume a more active role in product development teams and display additional value they add to their employers.
Takeaways
Learning how to identify and use the psychological processes affecting usability expectationsto create effective content -- and effective products -- for different audiences.
Prior knowledge
No prior knowledge of topic needed.