tekom - conferences

(Q) Standardization or flexibility? (A) Yes, please!

  • Presentation
  • GALA
  • 15. November
  • 17:30 - 18:15 PM (CET)
  • C7.2
  •  Marcus  Danei

    Marcus Danei

    • SAP SE


Traditional approaches to process automation involve programming proprietary software solutions to specific problems. This is not exactly a perfect fit though for an industry as rich in variety and as dynamic as the language industry. I’d like to share with you an approach that has allowed us to master complexities such as literally millions of process variants while allowing freedom and flexibility with regards to linguistic technologies used. I’ll also share some thoughts as to how this approach could find broader application in the context of supply chain transparency on the one hand, and similarly by its openness facilitate the exchange of best practice processes within the industry.


Standardizing and automating your processes does not need to lead to a lack of flexibility. Learn about a standardized approach that lends itself to building flexible approaches to solving even highly complex problems.


 Marcus  Danei

Marcus Danei

  • SAP SE
  • Show profile

At SAP, Marcus Danei is responsible for defining and implementing the strategic direction for SAP's language technology. Marcus has over 24 years’ experience in the software and localization industries, and has worked in a range of areas within SAP, from introducing Arabic as a standard language, through translation production management, defining and maintaining standards for release management and technology, to translation business partner management.


SAP’s strategy is to help every business run as an intelligent enterprise. As a market leader in enterprise application software, we help companies of all sizes and in all industries run at their best: SAP customers generate 87% of total global commerce. Our machine learning, Internet of Things (IoT), and advanced analytics technologies help turn customers’ businesses into intelligent enterprises. SAP helps give people and organizations deep business insight and fosters collaboration that helps them stay ahead of their competition. We simplify technology for companies so they can consume our software the way they want – without disruption. Our end-to-end suite of applications and services enables business and public customers across 25 industries globally to operate profitably, adapt continuously, and make a difference. With a global network of customers, partners, employees, and thought leaders, SAP helps the world run better and improve people’s lives. For more information, visit www.sap.com.