Transforming Aftersales Experiences by Content Servitization via headless delivery capabilities
- Presentation
- Intelligent Delivery of User Information
- 10. November
- 11:00 - 11:45 AM (CET)
- Channel C
- finished Presentation Slides
-
André Schlotz
- RWS
Contents
The manufacturing industry is changing from producing products to providing services enabled through IoT. This movement is known as "servitization". Content is often still managed in a product-like approach as one-off deliverables even via content delivery portals. This presentation explores a "servitization" approach to content management, the advantages of headless CMS capabilities and how this will improve customer and aftersales experiences.
Takeaways
Use cases, required capabilities and application architectures of a "Content as a Service" approach for customer, operator and service information to support service-oriented business models.
Prior knowledge
General understanding of component content management systems and information architecture standards.
Speaker
André Schlotz
- RWS
- Show profile
Biography