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tcworld conference 2020 Conference program Detail

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Centralise – What Else? How Nestlé Optimized Time to Market and Costs for Global Content

  • Partner Presentation
  • Analysis and Content Strategy
  • 03. November
  • 09:30 - 10:15 o'clock (CET)
  • Channel D | Online
  • finished
  • Presentation Slides
  • Alex Zekakis

    Alex Zekakis

    • XTM International
  • Doctor Germán Basterra

    Doctor Germán Basterra

    • Nestlé IT

Takeaways

Follow an example of a change journey as the world's largest food and beverage company, adapts their global training content strategies.

We will show how this enterprise level change management effort had impact on time to market, cost savings, and on overall global brand consistency.

Content

Attendees will learn about strategic change management, migration of content workflows, moving from a decentralized to centralized content model, implementing an enterprise level TMS as well as some of the nuts and bolts methods used.

Prior knowledge

An understanding or interest in global content strategies, lifecycles, and technology, will be useful but not obligatory.

Speakers

Alex Zekakis

Alex Zekakis

  • XTM International
Biography

Alex Zekakis has been in the localization industry for over 10 years. Alex currently holds the role of Global Solutions Architect Manager at XTM International, where he is leads the solutions team on supporting presales activities, as well ensuring a smooth on-boarding process for new customers. ww

Doctor Germán Basterra

Doctor Germán Basterra

  • Nestlé IT
Biography

Germán Basterra has more than 15 years of experience in the localization industry. He has a Ph. D. in Sociolinguistics from the University of Marburg (Germany). He manages strategic design for translation services, and the integration between language technologies and content/authoring tools.

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