tekom - conferences

Tech Comm Meets Localization: Navigating AI and Automation Challenges

  • Presentation
  • GALA
  • 06. November
  • 10:00 - 10:45 AM (CET)
  • C7.2
  • finished
  • Presentation Slides
  • Dr Agenor Hofmann-Delbor

    Dr Agenor Hofmann-Delbor

    • 3di Information Solutions Ltd.

Contents

Tech Comm and Localization often seem like a chicken-and-egg problem: where one ends, the other begins. The last couple of years have changed this paradigm.
With docs-as-code, single-sourcing, and several layers of automation in the publishing process, both domains cooperate more closely than ever. Consequently, the drive to automate and apply AI is solid, and many routes exist. However, while business usually needs everything done ASAP, taking shortcuts may backfire very quickly. Planning automation begins with a deeper understanding of the touchpoints between the authoring and localization teams. We no longer live in a world of source content and target moving in cascade processes. In addition, popular authoring and translation environments were designed years ago and are therefore losing many of the GenAI revolution's benefits. But beware: some quick LLM-based wins come at a price. The presentation will look at certain automation areas: creating, moving, localizing, and maintaining multilingual content while using the capabilities of several automation tools and GPTs.

Takeaways

You will better understand critical touchpoints between tech comm and localization. You learn to avoid idealistic approach to automation of the content lifecycle. You will understand the limits of applying automation and LLM-based AI to the content life cycle. You will have grounds to plan and introduce realistic automation to your content-based processes.

Speaker

Dr Agenor Hofmann-Delbor

Dr Agenor Hofmann-Delbor

  • 3di Information Solutions Ltd.
Biography
Agenor Hofmann-Delbor is an industry veteran who started his localization journey over two decades ago. He was involved in multiple major software localization projects, taking different technical and upper managerial roles throughout the years. Over the years, he created several localization and AI courses for translators and agencies, deployed high-scale Trados server solutions, co-published a book on software localization (with Marta Bartnicka) and originated & organized over 20 industry conferences (including TLC - The Translation and Localization Conference). As Head of Localization at 3di Information Solutions, he manages a team of engineers and project managers and drives AI and automation deployment efforts within the tech comm and localization lifecycle. He holds a PhD degree in Computer Science. After work, Agenor creates music for his band, Parasoul, which you can find on Spotify.