tcworld conference 2026 Conference program Detail

Back to the Conference Program

Between Cloud and AI: Who Owns Meaning?

  • Presentation
  • Terminology, Translation and Language Technologies
  • 11. November
  • 12:30 PM (CET) - 01:15 PM (CET)
  • Plenum 2
  • Daniela Fleck

    Daniela Fleck

    • Philips Medizin Systeme Boeblingen GmbH

  • Ina Bierer

    • AUMA Riester GmbH & Co. KG

Contents

Cloud platforms and generative AI promise speed, automation, and efficiency. At the same time, they quietly shift something fundamental: meaning is increasingly generated, reformulated, and scaled by systems. In this talk, two long‑term terminologists, both active members of the Deutsche Terminologie-Tag e.V. (German Terminology Association) for many years, take a critical yet constructive look at this shift. We show why terminology has always been more than a support tool for translators, a role that remains important today. With the rise of AI, terminology is experiencing a renaissance: not because it is new, but because AI fundamentally depends on explicit, structured meaning. We explore where AI can support terminology work, and, just as importantly, where terminology must support AI by acting as a linguistic and semantic guardrail. This talk introduces an educated approach to AI: AI as a tool, humans as the responsible decision‑makers. The session informs, encourages, and strengthens professional confidence, while involving the audience in reflecting on responsibility, trust, and meaning in AI‑supported environments.

Takeaways

  • A critical perspective on AI and language
  • Clear roles: where AI can support and where humans stay responsible
  • How terminology acts as a semantic guardrail for trustworthy AI

Prior knowledge

• Basic familiarity with technical communication, terminology, localization, or content creation

• General awareness of AI and generative AI concepts

 

Speakers

Daniela Fleck

Daniela Fleck

  • Philips Medizin Systeme Boeblingen GmbH
Biography

Daniela Fleck is a terminologist at Philips working on clarity and consistency in language use across complex, multilingual settings. Her work focuses on helping teams make concepts explicit and align on shared definitions as a basis for communication across languages, teams, and channels. In the context of increasing AI use, she draws attention to the role of terminology in supporting more informed design, evaluation, and governance of language-mediated systems.

Daniela Fleck is a terminologist at Philips working on clarity and consistency in language use across complex, multilingual settings. Her work focuses on helping teams make concepts explicit and align on shared definitions as a basis for communication across languages, teams, and channels. In the context of increasing AI use, she draws attention to the role of terminology in supporting more informed design, evaluation, and governance of language-mediated systems.

Ina Bierer

  • AUMA Riester GmbH & Co. KG
Biography

Ina Bierer ist als Übersetzerin und Terminologin bei der AUMA Group in Müllheim tätig. Als Teil der Technische Dokumentation steht sie in enger Vernetzung mit Produktmanagement und R&D. Durch Weiterführung der bestehenden Terminologiedatenbank und Einführung der Autorenstützung in der technischen Redaktion hat sie einen wesentlichen Beitrag zu einer einheitlichen Firmensprache geleistet. Seit dem Start des AI-Champions-Team bei AUMA arbeitet sie an der Verbesserung von KI generiertem Output durch Terminologie.

Ina Bierer works as translator and terminologist with the AUMA Group in Muellheim. Being a part of Technical Documentation, her tasks are intertwined with Product Management and R & D. Having introduced an authoring system while expanding the existing terminology database at the same time, she has considerably contributed to a uniform corporate language. Since the launch of the AI Champions team at AUMA, she has put her focus on improving AI-generated output with terminology.

Back