tcworld conference 2026 Conference program Detail

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Create Effective Technical Communication with the Power of Personas and AI Agents

  • Presentation
  • Artificial Intelligence (AI) in Technical Communication
  • 10. November
  • 03:00 PM (CET) - 03:45 PM (CET)
  • Plenum 1
  • Jill Stanton

    Jill Stanton

    • Fredrickson Learning

Contents

Are you being asked to create user-centered content faster than ever, while navigating fragmented feedback, limited user insight, and rapidly evolving AI tools? In this interactive session, you’ll explore how AI-powered personas and persona agents can help you better understand audience needs, test documentation decisions, and create clearer, more effective content. You’ll learn a practical workflow for gathering and analyzing audience insights from interviews, support tickets, surveys, transcripts, and existing data to build actionable personas. You’ll also see how AI persona agents can simulate user perspectives to evaluate clarity, identify gaps, refine messaging, and streamline content development.

Takeaways

You'll learn to build user personas, use AI persona agents to test content clarity, gather audience insights efficiently, and create effective user-centered technical communication strategies and content.

Prior knowledge

Fredrickson Learning provides technical writing services and I was a tech writer early in my career. I have presented at Society for Technical Communication US national conferences as well as many learning and development national conferences in the US including DevLearn and other Learning Guild conferences, ISPI, ATD ICE, and key noting at Learning DevCamp.

Speaker

Jill Stanton

Jill Stanton

  • Fredrickson Learning
Biography

Jill Stanton is a Principal Consultant at Fredrickson Learning with more than 26 years of experience in learning design and technical communication. She specializes in translating complex information into clear, usable, and engaging content for diverse audiences.

Over the course of her career, Jill has led and contributed to award-winning projects spanning eLearning, strategy, video and interactive media, curriculum development, UX design, performance support, and large-scale training initiatives. Her work integrates research-based instructional design with practical application, with a strong emphasis on clarity, usability, and audience needs. Jill is a passionate advocate for the technical communication and learning and development communities, bringing a collaborative and consultative approach to her work. She frequently presents at industry conferences on topics such as learner/user personas, accessibility, evidence-based design practices, educational video and consultative skills. Known for her energy, curiosity, and practical insights, Jill is especially passionate about sharing her expertise.

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