tcworld conference 2026 Conference program Detail

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How to Sell Structured Content to IT: Making the Business Case for CCMS, DITA, and AI readiness

  • Presentation
  • Content Strategy & Information Architecture
  • 12. November
  • 09:00 AM (CET) - 09:45 AM (CET)
  • Plenum 2

  • Alois Michel

    • Amazon Web Services

  • Dipo Ajose-Coker

    • RWS Group

Contents

Many technical communication teams know they need structured content. The challenge is getting IT, procurement, and business stakeholders to care.

This session gives content leaders a practical way to build the business case for CCMS, DITA, and AI-ready documentation. It reframes structured content as a business capability, not an editorial preference. We will connect familiar content problems, such as duplication, slow translation, inconsistent support answers, and weak compliance traceability, to outcomes that IT and executives already value: risk reduction, operational efficiency, platform governance, customer experience, and AI readiness.

Attendees will leave with a stakeholder map, value argument, and discovery questions they can reuse when preparing a CCMS or structured content initiative. The session will also cover how cloud procurement routes can support the internal case by making software evaluation and purchasing easier to align with enterprise governance.

Takeaways

Learn how to translate structured content needs into IT and executive value: risk reduction, efficiency, governance, customer experience, and AI readiness.

Prior knowledge

What is a CCMS, what is DITA,

Speakers

Alois Michel

  • Amazon Web Services
Biography

Aloïs Michel is a Manager, AI Partner Development at Amazon Web Services, where he works with technology partners on AI-enabled solutions and go-to-market strategy. He brings a cloud and partner ecosystem perspective to the discussion, helping connect enterprise content technologies with practical AI adoption, scalable deployment models, and AWS Marketplace procurement pathways.

5+ years at Amazon scaling AI & cloud partnerships across UKI & EMEA. I work at the intersection of GTM strategy, technical fluency, and commercial execution — helping ISVs accelerate GTM, land enterprise deals, and build lasting hyperscaler relationships.

Dipo Ajose-Coker

  • RWS Group
Biography

Dipo Ajose-Coker is Solutions Architect and Strategist for RWS Tridion Docs, bringing over 18 years of experience in structured content, technical communications, and strategic enablement. Since moving to France in 2005 and completing an MA in Multilingual and Multimedia Document Conception at Université Paris Cité, Dipo has built a career spanning MedTech, FinTech, DITA migrations, and product marketing.

In his current role, he works across Product Marketing and Solutions Consulting to shape buyer journeys, create enablement content, and position Tridion Docs as the intelligent choice for regulated industries. He delivers strategic resources such as webinars, battlecards, customer Q&As, and feature-promotion initiatives, helping organizations see both immediate and long-term value in their CCMS investments.

Known for his clarity, practical approach, and ability to unite diverse perspectives, Dipo continues to drive conversations that connect technology with real-world outcomes; enabling enterprises to achieve compliance, efficiency, and growth through structured content.

Email:

oacoker@rws.com

dipocoker@hotmail.com

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