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We Fired Charly. Then We Hired Him Back as Chief Content Officer. Now What?

  • Panel
  • Not tied to a specific topic
  • 11. November
  • 04:45 PM (CET) - 05:30 PM (CET)
  • Plenum 1
  • General Manager VCC Wouter Maagdenberg

    General Manager VCC Wouter Maagdenberg

    • XTM
  • Dr. Harald Stadlbauer

    Dr. Harald Stadlbauer

    • Ninefeb

Contents

At Information Energy on April 22, 2026, we asked whether AI would replace the Technical Writer. The answer turned out to be more interesting than either side expected.

AI didn't make TC writers redundant. It made their work the most valuable raw material in the organization — the only content that is structured, validated, compliant, and maintained. Every other content team is now desperately trying to feed AI with trustworthy input. The TC team has had it all along.

But here is the uncomfortable truth: most organizations have not yet realized this. Marketing still recreates content from scratch. Training still produces videos that nobody checks against the documentation. Support still answers from memory. And the TC team still writes for the PDF nobody reads.

AI and LLMs now transcreate that single compliant source into every format and language any team needs — video, chatbot answers, HTML help, multilingual training modules — automatically. Additional technology enforces terminology, tone of voice, and compliance globally.

So why is the TC team still an afterthought? Harald and Wouter bring together optimists, skeptics, and provocateurs to find out.

Takeaways

  • TC content is the most trustworthy AI input in the organisation — most businesses haven't acted on this yet
  • AI transcreates at scale; governance technology makes it reliable
  • The TC team's next career move is strategic, not defensive

Prior knowledge

None

Speakers

General Manager VCC Wouter Maagdenberg

General Manager VCC Wouter Maagdenberg

  • XTM
Biography

Wouter Maagdenberg (1975) gründete 1996 sein erstes Technologieunternehmen. Sein jüngstes Unternehmen, TXTOmedia – The Video Automation Company – wurde von XTM übernommen und bietet Technologie zur automatisierten Erstellung und Lokalisierung von Schulungs-, Lehr- und Anleitungsvideos in großem Umfang auf Basis (vorhandener) strukturierter Inhalte. Zu den Geschäftsvorteilen zählen eine schnellere Markteinführung von Videos und ein verbessertes Kunden- und Mitarbeitererlebnis.

Wouter Maagdenberg (1975) started his first tech company in 1996. His latest company, TXTOmedia – The Video Automation Company – got acquired by XTM and offers technology to automatically create and localize training, instruction, and how-to videos at scale, based on (existing) structured content. The business benefits include but are not limited to speeding-up time-to-market of videos and improving the customer and employee experience.

Dr. Harald Stadlbauer

Dr. Harald Stadlbauer

  • Ninefeb
Biography

Harald Stadlbauer ist Geschäftsführer der NINEFEB-Unternehmensgruppe, die sich der Weiterentwicklung der technischen Kommunikation widmet, darunter technische Dokumentation sowie E-Learning und deren intelligente, kontextbezogene Bereitstellung.

Harald verfügt über langjährige Erfahrung im Projekt- und Produktmanagement in den Bereichen Robotik und Automatisierungstechnik und war zuletzt als Vice President Business Development in der Telekommunikationsbranche tätig.

Er engagiert sich aktiv für die Weiterentwicklung von iiRDS und leistet Beiträge zu den AAS-Submodellen (Asset Administration Shell) der IDTA (Industrial Digital Twin Association). Er war verantwortlich für das AAS-Submodell „Intelligent Information for Use“ und arbeitet nun an der Synchronisierung anderer Submodelle mit den Metadaten von „Intelligent Information for Use“.

Harald Stadlbauer is General Manager of the NINEFEB Group of companies, dedicated to the advancement of Technical Communication, like Technical Documentation as well as eLearning, the intelligent context-related delivery of it. 
Harald has a track record of Project and Product Management in Robotics and Automation technology up to his role as Vice President Business Development in Telecommunications
He is actively engaged in developing iiRDS further as well as contributing to the AAS (Asset Administration Shell) submodels of the IDTA (Industrial Digital Twin Association). He was the owner of the AAS Submodel “Intelligent Information for Use”, working now in synchronizing other Submodels with the metadata of the Intelligent Information for Use.

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