The Arena

Patents, Cybersecurity and AI in marketing communication were the three major hot topics at the Arenas on November 05 to 07. The offer, which was provided completely free of charge at the tekom fair this year, met with broad interest. The 20- to 30-minute short presentations by the experts were regularly very well attended. Afterwards, the participants made intensive use of the opportunity to clarify any questions that arose or to have a personal discussion at the experts' table.