The Arena

Patents, Cybersecurity and AI in marketing communication were the three major hot topics at the Arenas from November 5 to 7. This offering, provided completely free of charge at the tekom fair this year, met with broad interest. The 20- to 30-minute short presentations by experts were regularly very well attended. Afterwards, attendees made intensive use of the opportunity to clarify any questions that arose or to have a personal discussion at the experts' table.