tcworld conference 2026 Program Detail

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Creating AI Persona Agents

  • Workshop
  • AI
  • 11. November
  • 09:00 AM (CET) - 10:45 AM (CET)
  • C4.2
  • Jill Stanton

    Jill Stanton

    • Fredrickson Learning

Contents

Have you ever created well-designed content or sound instructional training only to have it not be effective for your audience? Enter the power of personas! Personas are a powerful tool to ensure you're creating effective content for your audience. In this workshop, you'll learn how to use AI to support persona creation, and practice creating and using AI persona agents to test and even create content.

Takeaways

In this workshop, you'll learn how to:

  • Analyze audience information to identify themes, differentiators, motivations, and challenges.
  • Create inclusive personas that focus on authentic user needs and reduce bias.
  • Use AI to accelerate persona creation while maintaining an evidence-based approach.
  • Build AI persona agents.
  • Test and create content, messaging, scenarios, training, and more with AI persona agents.

Maximum participants: 30

Speaker

Jill Stanton

Jill Stanton

  • Fredrickson Learning
Biography

Jill Stanton is a Principal Consultant at Fredrickson Learning with more than 26 years of experience in learning design and technical communication. She specializes in translating complex information into clear, usable, and engaging content for diverse audiences.

Over the course of her career, Jill has led and contributed to award-winning projects spanning eLearning, strategy, video and interactive media, curriculum development, UX design, performance support, and large-scale training initiatives. Her work integrates research-based instructional design with practical application, with a strong emphasis on clarity, usability, and audience needs. Jill is a passionate advocate for the technical communication and learning and development communities, bringing a collaborative and consultative approach to her work. She frequently presents at industry conferences on topics such as learner/user personas, accessibility, evidence-based design practices, educational video and consultative skills. Known for her energy, curiosity, and practical insights, Jill is especially passionate about sharing her expertise.

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