A Microcopy is just the beginning!

canceled

Presentation
Others

10. November
10:05 - 10:50 AM (CET)
C5.2/3

Dr Anu Singh
- Fiserv

Ever wondered how much we were able to do with the screen messages in Angry Birds?

With a focus on creating content to enhance the overall user experience, we create high-quality, credible, concise and usable content found throughout in a digital product as texts on buttons, error messages and likes for consumption. These text messages are called microcopy that are used to inform the users through their digital experience in an intuitive manner.

Takeaways

This session attempts to explore perspectives, approach, guiding principles and style used for creating an effective microcopy.

Introduction
Why micro-copies
Create effective microcopies
being Voice of an organization
Advocacy

Speaker

Dr Anu Singh

Fiserv

Show profile

Biography

Dr Anu Singh is a creative disrupter who believes in the enormity of the human mind, its thoughts, feelings and the social paradigm it creates and coexists in.

Anu is passionate about technical communication and her mission is to close the gap between experiential learning of a user on products they use for the first time through content.

Anu can help you connect the dots between a great product experience and a successful product adoption for customers.

Anu has earned a Ph.D. in English Literature, and she loves reading about culture, new technologies and stories of different genre.

Back