Enhancing customer content experience by shifting left
- Presentation
- UX & Accessibility
- 07. November
- 10:00 - 10:45 AM (CET)
- Plenum 1
-
Valentina Turra
- Philips
-
Daniela Fleck
- Philips Medizin Systeme Böblingen GmbH
Contents
Building on the insights from our last presentation, "The intersection of UX and localization: Crafting a great customer content experience," this session continues to explore the complex interplay between user experience and content in a highly regulated industry. Central to our approach is improving the customer content experience by shifting left and ensuring quality and consistency from the outset.
We will discuss how enhanced internal processes have significantly improved our operations, fostering better communication and achieving greater transparency and consistency across the board. We will also discuss our contributions to the protocol of a medical device usability study and how the localization team's evaluation of the content led to adjustments in UX strategies, making the content clearer and more translatable.
This reflection on our continuous improvement underscores our commitment to advancing the integration of UX and localization to optimize the customer experience. Despite the challenges, our journey reflects meaningful progress, and we are happy to share insights into overcoming challenges with resilience and positivity.
Takeaways
Learn how shifting to the left improves content quality and consistency, discover practical strategies for integrating UX and localization, and gain insights into overcoming challenges with resilience and positivity.