One department in your organization has successfully moved to a structured authoring environment for intelligent content delivery, and now other groups are realizing it could benefit them, too. Managers are interested in the advantages of making content more consistent and reusable across the entire organization. How do you manage the expansion of intelligent content across the enterprise, and what challenges might you encounter along the way?
Attendees will learn practical tips for expanding an intelligent content strategy from one department to many others across an organization, and how to communicate the big-picture benefits of that expansion to managers and executives.
The audience should have some prior knowledge of structured/smart content strategy.
Gretyl Kinsey has been a technical consultant at Scriptorium since 2011. She deploys content systems for companies in a variety of industries, including education, life sciences, finance, and high tech. She identifies content problems, recommends solutions, and builds business cases to support them.