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tcworld conference 2025 Conference Program Conference program Detail

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Your AI Isn't Broken, Your Content Is: How to Maximize Your Investment in Emerging Technologies

  • Presentation
  • Content Strategy & Information Architecture
  • 07. November
  • 11:30 - 12:15 AM (CET)
  • C4.2
  • finished
    • Presentation Slides
  • Regina Lynn Preciado

    Regina Lynn Preciado

    • Content Rules, Inc.

Contents

If your content ecosystem consists of unstructured, long-form content, chances are high that (a) people are spending hours trying to find information and (b) your organization is looking to AI solutions to help people find answers faster.   

Most enterprise content is full of inaccuracies, inconsistencies, and redundancies that have interfered with findability for decades. Now, AI solutions are shining a spotlight on those issues by providing wrong or contradictory answers. When the AI can’t find an answer, it hallucinates in an attempt to provide you with something, anything at all. The problem is that even AI, despite its ability to process information at unprecedented speed, cannot make up for issues in the source content. 

All those steps you should take to make content findable and usable for humans are the same steps you must take to prepare your content for retrieval-augmented generation (RAG) and generative AI (GenAI) solutions. 

Takeaways

  • Basic understanding of RAG, GenAI, large language models (LLM), and artificial neural networks (ANN) 
  • Four phases of implementing an AI solution 
  • Three things you must do to your content to enable AI to produce quality results 

Prior knowledge

Familiarity with structured / component-based content is a plus

No prior AI knowledge is necessary

Speaker

Regina Lynn Preciado

Regina Lynn Preciado

  • Content Rules, Inc.
Biography

Regina Lynn Preciado is the Senior Director of Content Strategy Solutions at Content Rules. She leads content strategy teams to help our customers adopt structured content successfully and to prepare their content for AI. Whether the business objective is to reduce risk, streamline process, deliver personalized experiences at scale, or implement AI solutions, Regina has helped organizations of all sizes achieve their content reuse and automation goals. She lives a dogspotting lifestyle.

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