tekom - conferences

Your Brain Doesn’t Like Complicated! Keep Your Graphics Simple.

  • Presentation
  • Visual Communication
  • 02. November
  • 09:30 - 10:15 o'clock
  • Channel D | Online
  •  Anton Bollen

    Anton Bollen

    • TechSmith Corporation
  •  Leonie Saremba

    Leonie Saremba

What does the listener learn

Have you ever wondered how graphics work on our minds? In this joint presentation, you can immerse yourself into the Gestalt Principles and experience how concepts like symmetry, anomaly, and connectivity affect the users’ perception of visuals. Armed with this knowledge, you will then learn how to apply these principles to the visual design of your information: Graphics and screenshots that are simpler to understand and easier to consume.

Content

The audience will learn first-hand how the Gestalt Principles affect the users’ perception of visual content – and how those principles can be used to create simpler and more effective graphics.

Previous Knowledge

Keine Vorkenntnisse werden benötigt.

Speakers

 Anton Bollen

Anton Bollen

  • TechSmith Corporation
Biography

Anton Bollen is the Customer & Market Strategist for TechSmith and works closely with the European user base to better understand and to support companies in their use of videos, images and other graphical content for documentation and training purposes.

 Leonie Saremba

Leonie Saremba

Biography

As a Technical Writer, Leonie keeps dealing with standardization concepts for a wide range of media types. Understanding the relationship between text, images, and their perception, the focus evolved around creating simplified graphics for documentation.