tekom - conferences

Your Brain Doesn’t Like Complicated! Keep Your Graphics Simple.

  • Presentation
  • Visual Communication
  • 02. November
  • 09:30 - 10:15 o'clock (CET)
  • Channel D | Online
  • finished
  • Presentation Slides
  •  Anton Bollen

    Anton Bollen

    • TechSmith Corporation
  •  Leonie Saremba

    Leonie Saremba

    • parson AG

Takeaways

Have you ever wondered how graphics work on our minds? In this joint presentation, you can immerse yourself into the Gestalt Principles and experience how concepts like symmetry, anomaly, and connectivity affect the users’ perception of visuals. Armed with this knowledge, you will then learn how to apply these principles to the visual design of your information: Graphics and screenshots that are simpler to understand and easier to consume.

Content

The audience will learn first-hand how the Gestalt Principles affect the users’ perception of visual content – and how those principles can be used to create simpler and more effective graphics.

Prior knowledge

Keine Vorkenntnisse werden benötigt.

Speakers

 Anton Bollen

Anton Bollen

  • TechSmith Corporation
Biography

As a Customer & Market Strategist with a background in instructional design, Anton Bollen works closely with TechSmith's European user base to support companies in the creation and use of images and videos in their technical communication. He is based in Berlin.

 

 Leonie Saremba

Leonie Saremba

  • parson AG
Biography

As a Technical Writer, Leonie keeps dealing with standardization concepts for a wide range of media types. Understanding the relationship between text, images, and their perception, the focus evolved around creating simplified graphics for documentation.