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Empowering Equality: Navigating Gender-Neutral Language in Multilingual Communication

  • Arena-Vortrag
  • Gender Equality
  • 14. November
  • 15:15 - 16:00 PM (CET)
  • Arena
  • finished
  •  Anita Wilson

    Anita Wilson

    • Kaleidoscope GmbH
  •  Chiara Scaldaferro

    Chiara Scaldaferro

    • GoStudent
  •  Sarah  Sandführ

    Sarah Sandführ

    • Trusted Shops AG
  •  Antonella Pappalardo

    Antonella Pappalardo

Contents

Let’s get practical – meet our experts and discuss the importance of integrating gender-neutral language across domains such as localization, marketing, and software development. This presentation will tackle the challenges of gaining stakeholder support, creating effective guidelines, and striking the right balance between practicality and financial considerations. We will also address how to maintain brand identity while adopting gender-neutral language and explore methods for measuring the impact of these changes.

Speakers

 Anita Wilson

Anita Wilson

  • Kaleidoscope GmbH
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Biography

Nach einem internationalen Sprach- und Kommunikationsstudium sammelte Anita Wilson mehrjährige Erfahrung im Bereich Project & People Management in Edinburgh. Seit 2009 ist sie bei Eurocom und Kaleidoscope GmbH in Wien und mittlerweile CEO mit Spezialisierung auf Operations und Marketing Management.

 Chiara Scaldaferro

Chiara Scaldaferro

  • GoStudent
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Biography

Chiara Scaldaferro is a localization manager with more than 6 years of experience in the localization industry. She is based in Berlin and works at the EdTech startup GoStudent, where she localizes product and marketing copy for 8 markets.

Chiara is also an e-learning content creator for the platform TranslaStars, Social Media Manager for the no-profit global association Women in Localization (German chapter), and an experienced translator.

 Sarah  Sandführ

Sarah Sandführ

  • Trusted Shops AG
  • Show profile
Biography

Sarah Sandführ is the team lead, user experience (UX) content and localization at Trusted Shops. Her team manages the UX of the company's products in up to 15 languages. As a legal linguist, Sarah is aware of how even small linguistic nuances can have big differences in multilingual texts. Her love for language details, people, and easy-to-use products is what motivates her, and as chapter manager of Women in Localization Germany, she also shares her experience in volunteer work.

 Antonella Pappalardo

Antonella Pappalardo

  • Show profile
Biography

Antonella has been immersed in the localization world for nearly a decade. Whether as a Spanish translator, reviewer or language lead, she has collaborated with diverse clients, each presenting unique linguistic challenges.  She is intrigued by how language brings people together and quietly keeps certain cultural trends going. At present, she serves as a quality manager, applying her experience to enhance translation quality across a wider range of locales. Beyond her day job, Antonella is a proud volunteer in the Women in Localization Germany Chapter, where she contributes to the growth and empowerment of women in the field.