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Content that converts starts with user-centric design. This workshop equips you to elevate your content strategy with usability testing.

Imagine creating content that users love and that actually drives results! In this interactive workshop, you'll gain the skills and confidence to plan and conduct your own usability tests.

We will cover the essential elements of a research plan, preparing you to effectively moderate usability sessions with a clear understanding of your research goals. Although various methodologies will be discussed, the hands-on component will focus on one primary methodology to gather actionable data about your content's performance. You will engage in activities that simulate real usability testing scenarios, providing you with practical experience and confidence to implement these techniques in your own projects.

By the workshop's conclusion, you'll be empowered to independently plan and conduct usability tests and advocate for usability testing as an essential part of your content strategy.

Takeaways

• Learn to create and execute a customized usability testing plan.
• Gain hands-on experience in conducting usability tests.
• Advocate for the integration of usability testing within your organization.

Prior knowledge

An interest in improving content effectiveness and user satisfaction.

Openness to learning and implementing new methodologies and techniques in content strategy.