Unlocking the Value: Measuring Localization ROI in Technical Documentation
- Presentation
- Language and Translation Technologies
- 07. November
- 09:00 - 09:45 AM (CET)
- Plenum 2
-
Christiane Schaeffler
- Translate.One
Contents
In this session, we will explore the process of measuring the return on investment (ROI) of localization in technical documentation. We'll start by breaking down what localization ROI really means, defining both quantitative and qualitative metrics that are crucial for its assessment. Drawing from our extensive experience in the field, we'll share real-life examples, providing attendees with practical insights into how companies are effectively evaluating their localization ROI. From cost vs. benefit analysis to continuous improvement strategies, we'll explore every facet of localization ROI and its alignment with broader business goals. By the end of the session, attendees will leave equipped with a comprehensive understanding of localization ROI measurement techniques and actionable strategies to enhance their own localization efforts.
Takeaways
Gain insights into the multifaceted nature of localization ROI
Discover strategies for aligning localization ROI with broader business objectives
Acquire practical tools & techniques for maximizing localization ROI effectively
Prior knowledge
Any audience member will need to have a basic understanding of localization. It will be of particular benefit for them if they are involved in the localization process - on some level - with the organization that they are associated with.